About Us
HeadFirst's Beginnings
Six years ago, brothers Joseph and Kanel set out to solve a problem they both faced on long drives: the discomfort caused by poorly designed car seats. From that shared frustration, HeadFirst was born. Today, we’re proud to be the #1 online brand for car accessories, specializing in head and lumbar support pillows that make every journey more comfortable.
At HeadFirst, we’re passionate about creating ergonomic solutions that improve posture and reduce pain, no matter the distance. Our pillows combine thoughtful design with top-quality materials, so you can drive in comfort and style.
With our customers at the heart of everything we do, we’ve earned the trust of drivers across the globe. Whether you’re heading to work, on a road trip, or just out for a Sunday drive, HeadFirst has your back—literally.